Media Training

Building brand awareness and setting yourself apart - 27 October 2021 - 12pm (AEDST)

Email events@atsa.org.au to register - or ask any questions.

There is no shortage of problems in the world and organisations doing great work to resolve them, but building your profile and showcasing your work is critical to attracting the competitive dollar.

Good Talent Media will show you how to create a slate of stories based on singular themes targeted to specific media outlets, then the anatomy of a successful media release. Does it have a case study as the emotional core, a partner to validate your claims and elevate your brand, and a call to action that is specific and has news hooks?

Are you using a redundant 'product/sales' approach to your media releases, or a 'problem/solution' approach? Sales repels. Learn from a PR agency staffed by ex-journalists how to package up stories that will get pick up.

Participants will leave the session with a new understanding of the news cycle and how they can get their message across in any circumstances.

Media Training - - 10 November 2021 - 12pm (AEDST)

Email events@atsa.org.au to register - or ask any questions.

Does the public know about the good work you're doing? Have you articulated a vision the public can understand? Is your message connecting emotionally with the audience? Are you ready to answer tough questions under pressure in a media interview?  Do your spokespeople know how to answer media questions and stay on message?

The team of ex-journalists at Good Talent Media can help you formulate key messages, an interview plan, overcome your nerves and share your narrative with confidence.

Participants will leave the session with a new understanding of the news cycle and how they can get their message across in any circumstances.

Melanie RobertsonMedia Training